Carrying on …
Wednesday. The 15th of August. Nighttime. Fancy, blurry, that-takes-me-back effect goes here.
The final class. Graphic design 9, the last in a long string of classes starting in 2006. End of the saga, like George Lucas couldn’t have done it, and usage of CGI was kept to a minimum.
We each had to create a project proposal for a social advertising campaign, with most themes being about the environment, like in my case. I had to design a campaign for the preservation of national parks and endangered species (flora and fauna). My idea was supposed to be a global thing, but the teacher wanted it (and all other projects) to be just for this country. Bummer, as I would’ve liked to create something non-specific that could apply to any place.
The online information on national parks is rather limited. While Wikipedia has plenty of information about species of any kind, I focused more on protected areas and scientific reserves. My project certainly lacked in the theory aspect because of this, but not in the graphical one. I found a nice amount of info on a few parks and a few species, and those were enough to create designs for banners, billboards, posters, ads for printed media, and even a small magazine-style bulletin for the campaign.
I also had to create the logo for it, from scratch and not based on anything. It contains leaf shapes and the color arrangement of our flag inside one of them. To its right, is the campaign’s name, A greener country. It was also the slogan for it, for radio and TV commercials, which would end with “for a greener country”. Saved me from having to come up with an original slogan, apart from the name.
Before all this, I had created another logo, which depicted a green human shape (made of two circles, and not attached to each other) hugging the Dominican flag. What a disaster that was. It looked like a pregnant person (Octo-Mom?) and no one understood it until I explained it. The teacher tried as best it could to avoid stating the obvious –that it sucked–, and said that it was too weak, that it needed strength. I was the one who suggested trying something else entirely, and she immediately agreed. This logo really, really sucked.
So, after having my new logo, making all those designs and the magazine thingy, promotional items (lighters, stickers, t-shirts, etc.) creating a script for a radio ad, a website mock-up, as well as a nice little storyboard with images that resulted from a mix of photo editing (via GIMP), recycled vector work (via Inkscape) and 3D rendering (with Blender), I went to print it all, hours before the class began. The teacher wanted it to be hardbound, like a book, but that required me to get everything done at least one day before, and I wasn’t even able to finish things on the final day. The website remained a mock-up, but it was supposed to be a working design. There was plenty of time, but I was exhausted in body and mind, and didn’t mind delivering something that was less than perfect.
As I was saying, I went to print my work long before class began. An hour and a half, or so. I figured the printing place would be nearly empty, with most students already on vacation. It wasn’t empty. There was a bunch of people there. Thankfully, I was somehow able to get my stuff printed without waiting half an hour. I was offered the choice of having my work bound, right there, but it wasn’t the type of binding the teacher wanted … just the simple binding for regular work. I declined, and instead went to buy a clear book, with 40 pockets. I chose this because the simple binding looked too regular, and in case the teacher asked me to change anything and deliver it later (so I’d only have to print the changed pages).
I ran into some trouble with the magazine thing. I couldn’t just print the pages and slide them into the book, because it would require turning it upside down all the time. So, I cut the pages out from their borders, and them bound. Then, I could easily put the magazine inside the clear book. The binding didn’t look pretty, but as long as it worked … problem solved.
There was also a CD label design, but I must have cut it too small and it didn’t reach the edges of the CD (which contained the presentation and all that the teacher wanted). I was in a rush, so I couldn’t make a test print of it at home, so I relied a bit too much on hope.
When it was all done, and those classmates who were there had also readied their work (one of them actually got it hardbound), we headed for class. While I had gone to print things early, the class was supposed to have begun by now, and we were late. But it’s a very small group, and those not with me were simply not there yet.
While crossing the street, I almost got hit by a car. I know my luck is bad, but that would’ve been a terrible thing to happen on the last day. If not for one of my friends calling me, I wouldn’t have seen the vehicle driving towards me. I joked about it afterwards, saying how much it would’ve sucked to have done all that work, only to get run over as I’m about to present.
Okay, we got the actual classroom. Not the usual classroom, but the projection room. First time since it was remodeled, that I used the projection room for something that was actually class-related. I (we?) thought the dean of Arts would be there to witness our presentation, but that wasn’t going to happen, just like the previous term. It’s strange, because Graphic Design 9 is his class, but I guess the teacher would just show him our work after we were done presenting.
I offered to present first, because I wanted to be done with it and, if I screwed up, everyone else would forget about by the time the last person presented. The projector was behaving strangely, displaying the wrong colors. My green campaign was blue and pink. We thought the projector was at fault, so we got another one. Turns out that the laptop was being evil, and had to be replaced. I ran with the evil laptop and quickly asked for a replacement. After that, things worked fine.
My presentation was probably the longest (around forty minutes, according to a classmate). I went through all the theory and through each and every logo variation and each and every design. I was going through the script for the radio ad, when I read the part about “nature sounds in the background”. At this point, some members of the audience thought it would help to emit said sounds. Gee, thanks.
At the end of my presentation, I quickly showed the website mock-up and nodded along as I heard the critique. I didn’t think too much of the quickie mock-up, which had seen few updates since the last time the teacher saw it, so I just kept nodding. I did have to defend my work against some of the comments, and had to agree with some others. I didn’t offer to provide a revised version of my work for a later date. That would’ve been crazy of me, as I wasn’t going to spend yet another night on anything else other than sleep. I did agree to complete the theory part and e-mail it to the teacher later in the week, but the design part stayed put.
When I was done, I hurried to a seat in the front, thankful that there wasn’t going to be a Graphic Design 10, which would have been too much, and I think nine levels of graphic design are too many already. If, for some reason, you’re not able to select one particular class in that long chain, you’ll add four months to your college career. It would be great it some could be taken simultaneously.
While I watched others present their work, I had the camera in my hands at all times. If not for the terrible quality of indoor shots (not to mention the weak flash), I’d have more to show for this moment. Oh, well.
Each presentation was shorter than the previous one, and mine held the record for the longest one. When the presentation was done, everyone walked out of the projection room, while I further tested my camera’s ability to capture an indoor scene at night. Suddenly, one of my classmates saw me and said “Hey, group shot!”. Then, everyone walked in again. Great.
Ideally, I would have taken care of the photo-making, not minding that I wasn’t going to be in the picture, but someone (the teacher?) went outside and got an employee to work the camera so the group shot would be complete. The camera’s built-in flash doesn’t reach very far and, while I thought I could fix the shots when I got home, there was little I could do to salvage them.
When all this photo thing was done, we finally went outside, good-bye to the teacher and stayed there for a bit. Knowing that this would probably my last time being in college at night, I kept making some shots of the place outside. Difficult to keep a steady hand, and the flash helps little.
While I was doing that, the others were talking about getting together on the weekend or something like that. Not interested (in part because going out doesn’t agree with me), I ignored pleas from others, who wanted me to promise that I would go. Most I can say for such things is “maybe”, and I just wanted to get home.
Finally, the others were on their way, while Maru and I walked to the south gate. She’s a long-time friend of mine, all the way from Graphic Design 3, and I always wait with her until they pick her up. As her mother was taking her time, we just kept talking and I kept pointing the camera at everything. When Maru was picked up, her mother offered to drive me home, which is just nearby. I gladly accepted, because I really don’t like to say “NO!” to such kind offers.
It was my last day, but that wasn’t the same for Maru, who still had to do her final photography assignment. It seems everyone had a photography thing to do.
I got home, had a quick dinner, wrote that post and … wait, it’s happening again. Essay-sized post. Cutting it short, right about … now.

































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